Аннотация
Don't just make money make a difference. As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. Packed with advice, inspiration and real-life stories, it will help you: Define what you want to do and why you want to do it Find the right kind of funding Build a brand that makes you unique Find a team as motivated and inspired as you are Measure the impact you're having How to be a Social Entrepreneur is the only social enterprise start-up guide you'll ever need. "e;This is the seminal book on social enterprise"e; Martin Murphy, Network 2012 "e;An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert's usual uncomplicated format"e; Marc Davies, Wales Co-operative Centre Limited, walescoop.com "e;Social enterprises need social entrepreneurs. This book will help you decide is you've got what it takes to be one"e; Peter Couchman, Chief Executive, Plunkett Foundation, plunkett.co.uk "e;This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!"e; Lord Andrew Mawson OBE, author of The Social Entrepreneur: Making Communities Work, amawsonpartnerships.com "e;I was genuinely impressed by how comprehensive it is!"e; Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise.org.uk "e;A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise"e; Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int.Ghana "e;I particularly enjoyed the section on sales, which is a fundamental topic too often neglected"e; Andy Brady, '3rd Sector Futures', Anglia Ruskin University, anglia.ac.uk Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur's Book of Checklists.
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