Аннотация
Internationalization. Globalization. Is it really happening in your company? Why is it not producing the results that you expected? What does it mean for you? How do you manage the process?Drawing on their extensive research and experience, the authors provide a simple but structured framework for evaluating the business benefits of internationalization. They also examines the organizational approach and management processes necessary to achieve the strategic priorities of companies in the international arena. This book aims to stimulate critical reflection on the key strategic challenges of managing internationalization, for national champions ready to jump on the internationalization bandwagon as well as established multinationals who want to maximize the benefits of their international operations.
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