Makers

Freddy had the decency to look slightly embarrassed and he slunk away to the very end of the row of seats, scooting from chair to chair on his narrow butt. On stage, Kettlewell was pretending very hard that he hadn’t seen the profanity, and that he couldn’t hear the jeering from the protestors now, even though it had grown so loud that he could no longer be heard over it. He kept on talking, and the words scrolled over the far wall.

THERE IS NO WORLD IN WHICH KODAK AND DURACELL GO ON MAKING FILM AND BATTERIES

THE COMPANIES HAVE MONEY IN THE BANK BUT IT HEMORRHAGES OUT THE DOOR EVERY DAY

WE ARE MAKING THINGS THAT NO ONE WANTS TO BUY

THIS PLAN INCLUDES A GENEROUS SEVERANCE FOR THOSE STAFFERS WORKING IN THE PARTS OF THE BUSINESS THAT WILL CLOSE DOWN

— Suza

BUT IF WE ARE TO MAKE GOOD ON THAT SEVERANCE WE NEED TO BE IN BUSINESS

WE NEED TO BE BRINGING IN A PROFIT SO THAT WE CAN MEET OUR OBLIGATIONS TO ALL OUR STAKEHOLDERS SHAREHOLDERS AND WORKFORCE ALIKE

WE CAN’T PAY A PENNY IN SEVERANCE IF WE’RE BANKRUPT

WE ARE HIRING 50000 NEW EMPLOYEES THIS YEAR AND THERE’S NOTHING THAT SAYS THAT THOSE NEW PEOPLE CAN’T COME FROM WITHIN

CURRENT EMPLOYEES WILL BE GIVEN CONSIDERATION BY OUR SCOUTS

ENTREPRENEURSHIP IS A DEEPLY AMERICAN PRACTICE AND OUR WORKERS ARE AS CAPABLE OF ENTREPRENEURIAL ACTION AS ANYONE

I AM CONFIDENT WE WILL FIND MANY OF OUR NEW HIRES FROM WITHIN OUR EXISTING WORKFORCE

I SAY THIS TO OUR EMPLOYEES IF YOU HAVE EVER DREAMED OF STRIKING OUT ON YOUR OWN EXECUTING ON SOME AMAZING IDEA AND NEVER FOUND THE MEANS TO DO IT NOW IS THE TIME AND WE ARE THE PEOPLE TO HELP

Suza

“C’mon, I’m go

Freddy stood there for a minute and then moved off. She waited to see if Kettlewell would say anything more, but he twisted the pointer off, shrugged, and waved at the hooting protestors and the analysts and the journalists and walked off-stage with the rest of the surfers in suits.

She got some comments from a few of the protestors, some details. Worked for Kodak or Duracell all their lives. Gave everything to the company. Took voluntary pay-cuts under the old management five times in ten years to keep the business afloat, now facing layoffs as a big fat thank-you-suckers. So many kids. Such and such a mortgage.

She knew these stories from Detroit: she’d filed enough copy with varying renditions of it to last a lifetime. Silicon Valley was supposed to be different. Growth and entrepreneurship—a failed company was just a stepping-stone to a successful one, can’t win them all, dust yourself off and get back to the garage and start inventing. There’s a whole world waiting out there!

Mother of three. Dad whose bright daughter’s university fund was raided to make ends meet during the “temporary” austerity measures. This one has a Down’s Syndrome kid and that one worked through three back surgeries to help meet production deadlines.

Half an hour before she’d been full of that old Silicon Valley optimism, the sense that there was a better world a-borning around her. Now she was back in that old rustbelt funk, with the feeling that she was witness not to a begi

She packed up her laptop and stepped out into the parking lot. Across the freeway, she could make out the bones of the Great America fun-park roller-coasters whipping around and around in the warm California sun.

These little tech-hamlets down the 101 were deceptively utopian. All the homeless people were miles north on the streets of San Francisco, where pedestrian marks for panhandling could be had, where the crack was sold on corners instead of out of the trunks of fresh-faced, friendly coke-dealers’ cars. Down here it was giant malls, purpose-built dot-com buildings, and the occasional fun-park. Palo Alto was a university-town theme-park, provided you steered clear of the wrong side of the tracks, the East Palo Alto slums that were practically shanties.

Christ, she was getting melancholy. She didn’t want to go into the office—not today. Not when she was in this kind of mood. She would go home and put her blazer back in the closet and change into yoga togs and write her column and have some good coffee.

She nailed up the copy in an hour and emailed it to her editor and poured herself a glass of Napa red (the local vintages in Michigan likewise left something to be desired) and settled onto her porch, overlooking the big reservoir off 280 near San Mateo.

The house had been worth a small fortune at the start of the dot-boom, but now, in the resurgent property boom, it was worth a large fortune and then some. She could conceivably sell this badly built little shack with its leaky hot-tub for enough money to retire on, if she wanted to live out the rest of her days in Sri Lanka or Nebraska.

“You’ve got no business feeling poorly, young lady,” she said to herself. “You are as well set-up as you could have dreamed, and you are right in the thick of the weirdest and best time the world has yet seen. And Landon Kettlewell knows your name.”

She finished the wine and opened her computer. It was dark enough now with the sun set behind the hills that she could read the screen. The Web was full of interesting things, her email full of challenging notes from her readers, and her editor had already signed off on her column.

She was getting ready to shut the lid and head for bed, so she pulled her mail once more.

From: [email protected] /* */

To: [email protected] /* */

Subject: Embedded journalist?

Thanks for keeping me honest today, Suza

You do good work, madam. I’d be honored if you’d consider joining one of our little teams for a couple months and chronicling what they do. I feel like we’re making history here and we need someone to chronicle it.

I don’t know if you can square this with the Merc, and I suppose that we should be doing this through my PR people and your editor, but there comes a time about this time every night when I’m just too goddamned hyper to bother with all that stuff and I want to just DO SOMETHING instead of ask someone else to start a process to investigate the possibility of someday possibly maybe doing something.

Will you do something with us, if we can make it work? 100 percent access, no oversight? Say you will. Please.

Your pal,

Kettlebelly

She stared at her screen. It was like a work of art; just look at that return address, “[email protected] /* */”—for kodacell.com to be live and accepting mail, it had to have been registered the day before. She had a vision of Kettlewell checking his email at midnight before his big press-conference, catching Freddy’s column, and registering kodacell.com on the spot, then waking up some sysadmin to get a mail server answering at skunkworks.kodacell.com. Last she’d heard, Lockheed-Martin was threatening to sue anyone who used their trademarked term “Skunk Works” to describe a generic R&D department. That meant that Kettlewell had moved so fast that he hadn’t even run this project by legal. She was willing to bet that he’d already ordered new business-cards with the address on them.