Makers

Makers

Dedication

For “the risk-takers, the doers, the makers of things.”

PART I

Suza

Blue blazer today, and she wasn’t the only one. There was Reedy from the NYT’s Silicon Valley office, and Tribbey from the WSJ, and that despicable rat-toothed jumped-up gossip columnist from one of the UK tech-rags, and many others besides. Old home week, blue blazers fresh from the dry-cleaning bags that had guarded them since the last time the NASDAQ broke 5,000.

The man of the hour was Landon Kettlewell — the kind of outlandish prep-school name that always seemed a little made up to her—the new CEO and front for the majority owners of Kodak/Duracell. The despicable Brit had already started calling them Kodacell. Buying the company was pure Kettlewell: shrewd, weird, and ethical in a twisted way.

“Why the hell have you done this, Landon?” Kettlewell asked himself into his tie-mic. Ties and suits for the new Kodacell execs in the room, like surfers playing dress-up. “Why buy two dinosaurs and stick ’em together? Will they mate and give birth to a new generation of less-endangered dinosaurs?”

He shook his head and walked to a different part of the stage, thumbing a PowerPoint remote that advanced his slide on the jumbotron to a picture of a couple of unhappy cartoon brontos staring desolately at an empty nest. “Probably not. But there is a good case for what we’ve just done, and with your indulgence, I’m going to lay it out for you now.”

“Let’s hope he sticks to the cartoons,” Rat-Toothed hissed beside her. His breath smelled like he’d been gargling turds. He had a not-so-secret crush on her and liked to demonstrate his alpha-maleness by making half-witticisms into her ear. “They’re about his speed.”

She twisted in her seat and pointedly hunched over her computer’s screen, to which she’d taped a thin sheet of polarized plastic that made it opaque to anyone shoulder-surfing her. Being a halfway attractive woman in Silicon Valley was more of a pain in the ass than she’d expected, back when she’d been covering rustbelt shenanigans in Detroit, back when there was an auto industry in Detroit.

The worst part was that the Brit’s reportage was just spleen-filled editorializing on the lack of ethics in the valley’s board-rooms (a favorite subject of hers, which no doubt accounted for his fellow-feeling), and it was also the crux of Kettlewell’s schtick. The spectacle of an exec who talked ethics enraged Rat-Toothed more than the vilest baby-killers. He was the kind of revolutionary who liked his firing squads arranged in a circle.

“I’m not that dumb, folks,” Kettlewell said, provoking a stagey laugh from Mr Rat-Tooth. “Here’s the thing: the market had valued these companies at less than their cash on hand. They have twenty billion in the bank and a 16 billion dollar market-cap. We just made four billion dollars, just by buying up the stock and taking control of the company. We could shut the doors, stick the money in our pockets, and retire.”

Suza

“What we don’t have is a product. There aren’t enough buyers for batteries or film—or any of the other stuff we make—to occupy or support all that infrastructure. These companies slept through the dot-boom and the dot-bust, trundling along as though none of it mattered. There are parts of these businesses that haven’t changed since the fifties.

“We’re not the only ones. Technology has challenged and killed businesses from every sector. Hell, IBM doesn’t make computers anymore! The very idea of a travel agent is inconceivably weird today! And the record labels, oy, the poor, crazy, suicidal, stupid record labels. Don’t get me started.

“Capitalism is eating itself. The market works, and when it works, it commodifies or obsoletes everything. That’s not to say that there’s no money out there to be had, but the money won’t come from a single, monolithic product line. The days of companies with names like ’General Electric’ and ’General Mills’ and ’General Motors’ are over. The money on the table is like krill: a billion little entrepreneurial opportunities that can be discovered and exploited by smart, creative people.

“We will brute-force the problem-space of capitalism in the twenty first century. Our business plan is simple: we will hire the smartest people we can find and put them in small teams. They will go into the field with funding and communications infrastructure—all that stuff we have left over from the era of batteries and film—behind them, capitalized to find a place to live and work, and a job to do. A business to start. Our company isn’t a project that we pull together on, it’s a network of like-minded, cooperating autonomous teams, all of which are empowered to do whatever they want, provided that it returns something to our coffers. We will explore and exhaust the realm of commercial opportunities, and seek constantly to refine our tactics to mine those opportunities, and fill our hungry belly. This company isn’t a company anymore: this company is a network, an approach, a sensibility.”

Suza

“Mr Kettlewell?” Rat-Toothed had clambered to his hind legs.

“Yes, Freddy?” Freddy was Rat-Toothed’s given name, though Suza

“Where will you recruit this new workforce from? And what kind of entrepreneurial things will they be doing to ’exhaust the realm of commercial activities’?”

“Freddy, we don’t have to recruit anyone. They’re beating a path to our door. This is a nation of manic entrepreneurs, the kind of people who’ve been inventing businesses from video arcades to photomats for centuries.” Freddy scowled skeptically, his jumble of grey tombstone teeth protruding. “Come on, Freddy, you ever hear of the Grameen Bank?”