Makers

Sammy raised an indulgent eyebrow.

“Kids love fire trucks. All the colors are in the printer’s gamut—I checked. We could create a Mickey-and-Friends fire-crew to position around it, a little barn for it.”

“The only thing I liked about firetrucks when I was a kid was that the word started with ’f’ and ended with ’uck’—” Sammy smiled when he said it, and waited for Wiener to fake hilarity, too. The others in the room—other park execs, some of their licensing partners, a few advertisers—laughed too. Officially, this was a “brainstorming session,” but everyone knew that it was all about getting the nod from Sammy.

Wiener laughed dutifully and slunk away. More supplicants came forward.

“How about this?” She was very cute—dressed in smart, dark clothes that were more Lower East Side than Orlando. She smelled good, too—one of the new colognes that hinted at free monomers, like hot plastic or a new-bought tire. Cat-slanted green eyes completed the package.

“What you got there?” She was from an ad agency, someone Disney Parks had done business with at some point. Agencies had been sending their people to these meetings too, trying to get a co-branding coup for one of their clients.

“It’s a series of three, telling a little story. Begi

It did indeed. Sammy hadn’t thought about it, but he supposed it was only natural that the omelets were printed—how else could General Mills get that uniformity? He should talk to some of the people in food services about getting some of that tech to work at the parks.

“So in part two, they’re setting up the kitchen around this mystery box—one part Easy-Bake lightbulb oven, one part Tardis. You know what that is?”

Sammy gri

“It’s about moving the apparatus to the edge. Bridging the last mile. Why not? This one will do waffles, breakfast cereals, bagels and baked goods, small cakes. New designs every day—something for mom and dad, something for the kids, something for the sullen teens. We’re already doing this at the regional plants and distributorships, on much larger scales. But getting our stuff into consumers’ homes, getting them subscribed to our food—”

Sammy held up a hand. “I see,” he said. “And our people are already primed for home-printing experiences. They’re right in your sweet spot.”

“Part three, Junior and little sis are going cuckoo for Cocoa Puffs, but these things are shaped like them, with their portraits on each sugar-lump. Mom and dad are eating tres sophistique croissants and delicate cakes. Look at Rover here, with his own cat-shaped dog-biscuit. See how happy they all are?”

Sammy nodded. “Shouldn’t this all be under nondisclosure?” he said.

“Probably, but what are you go

Sammy liked the way she talked. Like someone who didn’t need to spend a lot of time screwing around, pla

“You’re launching when?”

“Three days after you start ru

“My name’s Sammy,” he said. “How’s Thursday?”

“Launch on Sunday?” She shook her head. “It’s tricky, Sunday launches. Gotta pay everyone scale-and-a-half.” She gave him a wink. “What the hell, it’s not my money.” She stuck out her hand. She was wearing a couple of nice chunky obsidian rings in abstract curvy shapes, looking a little porny in their suggestion of breasts and thighs. He shook her hand and it was warm and dry and strong.

“Well, that’s this week taken care of,” Sammy said, and pointedly cleared the white-board surface ru

“Dinah,” she said. She handed him a card and he noted the agency. Dallas-based, not New York, but he could tell she was a transplant.

“You got any breakfast plans?” It was hardly gone 9AM—Sammy liked to get these meetings started early. “I normally get something sent in, but your little prototypes there…”

She laughed. It was a pretty laugh. She was a couple years older than him, and she wore it well. “Do I have breakfast plans? Sammy my boy, I’m nothing but breakfast plans! I have a launch on Sunday, remember?”

“Heh. Oh yeah.”

“I’m on the next flight to DFW,” she said. “I’ve got a cab waiting to take me to the airport.”

“I wonder if you and I need to talk over some details,” Sammy said.

“Only if you want to do it in the taxi.”

“I was thinking we could do it on the plane,” he said.

“You’re going to buy a ticket?”

“On my plane,” he said. They’d given him use of one of the company jets when he started really ramping production on the DiaBs.

“Oh yes, I think that can be arranged,” she said. “It’s Sammy, right?”

“Right,” he said. They left the building and had an altogether lovely flight to Dallas. Very productive.

Lester hadn’t left Suza

Technically, he was working on the Disney printers, which she found interesting in an abstract way. They had a working one and a couple of disassembled ones, and watching the working one do its thing was fascinating for a day or two, but then it was just a three-dee TV with one cha

She dutifully wrote about it, though, and about Perry’s ongoing efforts to re-open the ride. She got the sense from him that he was heading for flat-ass broke. Lester and he had always been casual about money, but buying all new robots, more printers, replacement windows, fixing the roof—none of it was cheap. And with the market in pieces, he wasn’t getting any rent.

She looked over Lester’s shoulder for the fiftieth time. “How’s it going?”

“Don’t write about this, OK?”

He’d never said that to her.

“I’ll embargo it until you ship.”

He grunted. “Fine, I guess. OK, well, I’ve got it ru

“Why’s the firmware matter to you?”

“Well, that’s where it stores information about where to get the day’s designs. If we’re going to push our own designs to it, we need to give people an easy way to tell it to tune in to our feed, and the best way to do that is to change the firmware. The alternative would be, oh, I don’t know, putting another machine upstream of it to trick it into thinking that it’s accessing their site when it’s really going to ours. That means getting people to configure another machine—no one but a few hardcore geeks will want to do that.”

Suza