Business Model Execution – Navigating with the Pivot (Chapter 12 from Disrupt Together)

Аннотация

When business models collide with the real world, its often necessary to make rapid and decisive changes. Entrepreneurs call this pivoting and it is not easy. Now, learn how to leverage design and learning skills to prepare for pivots, manage them effectively, and integrate them into a complete innovation framework that works! Business Model Execution - Navigating with the Pivot is part of Philadelphia Universitys breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this &quote;Disrupt Together&quote; approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, David Charron drills down to focus specifically on the pivot. Charron covers pivoting at both key phases of the innovation process: the early search phase (before youve already made massive investments in your innovation or business model) and the execution phase (while these investments are already underway). Youll systematically review why pivots often fail and how to overcome the obstacles that cause them to fail. Business Model Execution - Navigating with the Pivot is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator and they all integrate into todays most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. David Charron, Senior Fellow and Lecturer in Entrepreneurship at the Haas School of Business, teaches in its MBA, EWMBA, and executive programs. Berkeleys NSF ICorps faculty lead, he has served as Executive Director of the Lester Center for Entrepreneurship and Innovation and of the Berkeley Innovative Leader Development initiative. An entrepreneur, investor, mentor, and consultant in Silicon Valley, he has spent 25 years focusing on technology commercialization and entrepreneurship with Stanford, MIT, Xerox PARC, and others. He holds a B.S. in Mechanical Engineering from Stanford and an MBA from Berkeley.