Все книги McDonald Malcolm (EN)

• 

  Creating Powerful Brands

  McDonald Malcolm (EN)

  0

  • 50
  • 0
  • 0

  Полный текст — 0 стр., 21.04.2016

  This has long been the one book that students can rely on to get them thinking critically and strate...

• 

  Complete Marketer

  McDonald Malcolm (EN)

  0

  • 60
  • 0
  • 0

  Полный текст — 0 стр., 16.04.2016

  The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, b...

• 

  Marketing Accountability

  McDonald Malcolm (EN)

  0

  • 80
  • 0
  • 0

  Полный текст — 0 стр., 16.04.2016

  One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO...

• 

  Malcolm McDonald on Marketing Planning

  McDonald Malcolm (EN)

  0

  • 187
  • 0
  • 0

  Полный текст — 0 стр., 16.04.2016

  As a busy marketing professional or student, you'll find that this information-crammed guide to mark...

• 

  Marketing Plans for Services

  McDonald Malcolm (EN)

  0

  • 83
  • 0
  • 0

  Полный текст — 0 стр., 12.04.2016

  Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and e...

• 

  Key Account Management

  McDonald Malcolm (EN)

  0

  • 265
  • 0
  • 0

  Полный текст — 0 стр., 12.04.2016

  &quote;This book is crammed with distilled, practical wisdom for key account managers and their ...

• 

  Marketing Plans

  McDonald Malcolm (EN)

  0

  • 287
  • 0
  • 0

  Полный текст — 0 стр., 26.03.2016

  At last marketing managers and business executives concerned with profitability and sustained growth...

• 

  Key Account Plans

  McDonald Malcolm (EN)

  0

  • 89
  • 0
  • 0

  Полный текст — 0 стр., 25.03.2016

  To manage key accounts profitably you need strategic planning that works. This book is the definitiv...

• 

  Marketing Due Diligence

  McDonald Malcolm (EN)

  0

  • 89
  • 0
  • 0

  Полный текст — 0 стр., 23.03.2016

  At the top of a company, sales do not matter, profits do not matter, even return on investment is a ...