Creating Powerful Brands McDonald Malcolm (EN) 0 45 0 0 Полный текст — 0 стр., 21.04.2016 This has long been the one book that students can rely on to get them thinking critically and strate...
Complete Marketer McDonald Malcolm (EN) 0 57 0 0 Полный текст — 0 стр., 16.04.2016 The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, b...
Marketing Accountability McDonald Malcolm (EN) 0 74 0 0 Полный текст — 0 стр., 16.04.2016 One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO...
Malcolm McDonald on Marketing Planning McDonald Malcolm (EN) 0 176 0 0 Полный текст — 0 стр., 16.04.2016 As a busy marketing professional or student, you'll find that this information-crammed guide to mark...
Marketing Plans for Services McDonald Malcolm (EN) 0 77 0 0 Полный текст — 0 стр., 12.04.2016 Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and e...
Key Account Management McDonald Malcolm (EN) 0 237 0 0 Полный текст — 0 стр., 12.04.2016 "e;This book is crammed with distilled, practical wisdom for key account managers and their ...
Marketing Plans McDonald Malcolm (EN) 0 258 0 0 Полный текст — 0 стр., 26.03.2016 At last marketing managers and business executives concerned with profitability and sustained growth...
Key Account Plans McDonald Malcolm (EN) 0 80 0 0 Полный текст — 0 стр., 25.03.2016 To manage key accounts profitably you need strategic planning that works. This book is the definitiv...
Marketing Due Diligence McDonald Malcolm (EN) 0 79 0 0 Полный текст — 0 стр., 23.03.2016 At the top of a company, sales do not matter, profits do not matter, even return on investment is a ...