Полный текст — 0 стр., 21.04.2016
This has long been the one book that students can rely on to get them thinking critically and strate...
Все книги McDonald Malcolm (EN)
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Полный текст — 0 стр., 16.04.2016
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, b...
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Полный текст — 0 стр., 16.04.2016
One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO...
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Полный текст — 0 стр., 16.04.2016
As a busy marketing professional or student, you'll find that this information-crammed guide to mark...
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Полный текст — 0 стр., 12.04.2016
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and e...
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Полный текст — 0 стр., 12.04.2016
"e;This book is crammed with distilled, practical wisdom for key account managers and their ...
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Полный текст — 0 стр., 26.03.2016
At last marketing managers and business executives concerned with profitability and sustained growth...
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Полный текст — 0 стр., 25.03.2016
To manage key accounts profitably you need strategic planning that works. This book is the definitiv...
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Полный текст — 0 стр., 23.03.2016
At the top of a company, sales do not matter, profits do not matter, even return on investment is a ...