Все книги Kimmel Allan J. (EN)

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  Rumors and Rumor Control

  Kimmel Allan J. (EN)

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  • 57
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  Полный текст — 0 стр., 03.05.2016

  This book offers a thorough examination of rumors and proposes strategies for organizations to use i...

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  Psychological Foundations of Marketing

  Kimmel Allan J. (EN)

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  • 232
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  Полный текст — 0 стр., 20.04.2016

  A CHOICE Outstanding Academic Title 2013!Are we influenced by ads even when we fast-forward them? Do...

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  Connecting With Consumers: Marketing For New Marketplace Realities

  Kimmel Allan J. (EN)

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  • 70
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  Полный текст — 0 стр., 05.04.2016

  These are exciting times for business managers and marketing professionals, yet the challenges impos...