Аннотация
Everyone is in sales. One in nine Americans work in sales according to the U.S. Bureau of Labor Statistics. And according to Daniel H. Pink, best-selling author of To Sell is Human, so do the other eight. Become a more effective mover, and comprehend the key ideas behind To Sell is Human in a fraction of the time: Discover the six successors of the elevator pitch and understand why they are so effective. Say goodbye to the old sales adage, "e;Always Be Closing,"e; and learn the new ABC's of selling: Attunement, Buoyancy, and Clarity Illustrative case studies provide a practical framework for all walks of life from traditional salespeople to "e;non-sales sellers"e;-teachers, doctors and parents.In To Sell is Human, Pink draws on social science to redefine the rules of selling, offering thought-provoking insights on how and why the art of the deal has changed. Pink contends that the line between seller and customer has blurred, and everyone, no matter the occupation, spends most of their time selling something-an idea, an agenda, an item-to somebody.A fresh perspective on the art of selling, To Sell is Human is essential reading for anyone seeking to improve their ability to successfully move others in their professional or personal life. 30 Minute Expert SeriesTo Sell is Human ...in 30 Minutes is the essential guide to quickly understanding the modern landscape of selling as outlined in Daniel H. Pink's best-selling book, To Sell is Human: The Surprising Truth About Moving Others. Designed for those whose desire to learn exceeds the time they have available, 30 Minute Expert Series enable readers to rapidly understand the indispensible ideas behind critically acclaimed books.
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