Новая книга об HR-брендинге основана на лучших проектах победителей и номинантов «Премии HR-бренд». 2015 год – юбилейный для Премии, это отличный повод подвести итоги десятилетнего развития HR-брендинга на российском рынке.

В книге представлен пошаговый алгоритм работы с брендом работодателя и анализ основных актуальных тенденций. Отдельный раздел – интервью с HR-директорами и руководителями компаний, наиболее успешно работающих со своим брендом работодателя, стоявших у истоков этого направления. Топ-менеджеры и HR-менеджеры DHL, JTI, Пивоваренной компании «Балтика», «ВымпелКома» («Билайна»), КПМГ и МТС делятся своим опытом. И, конечно, большой раздел с практическими кейсами – эта информация будет полезна любому HR-специалисту.

Проекты компаний, представленные в книге, направлены как на решение традиционных HR-задач (подбор, адаптация, обучение, мотивация, внутренние коммуникации и т. д.), так и на поиск инновационных решений (автоматизация HR-процессов, предиктивная аналитика, коллективное прогнозирование, геймификция). Также в книге представлены уникальные социально значимые проекты, которые выходят за рамки узких бизнес-задач и помогают объединить сотрудников, создать сильную команду.

Дополнительную уникальность электронной версии обеспечивает заключительный блок, посвященный влиянию цифровых технологий на сферу Human Resources, ее диджитализации, развитию персонала, корпоративной культуре. Результаты проведенных в 2017 году опросов на эти темы визуализированы в удобной графической форме.

Аудитория книги: HR, маркетологи, руководители всех уровней.

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Очень интересная книга, сам применял многие кейсы в ходе свое работы. Хотелось бы побольше таких книг. Спасибо автору)))

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В данной книге собраны в совокупности теория и практика. Книга понравилась много кейсов, которые стоит применять в работе. Приобрету,как будет скидка)

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– В свое время бытовало мнение, что HR-специалистом может быть каждый. Неважно, из какой ты области или каким видом деятельности занимаешься. От этого мы сейчас отходим. Мы, руководители и линейные специалисты, учимся HR-технологиям, потому что эта функция дает лучшие инструменты и практики. И мы должны претворять это в жизнь. Что касается молодых HR-специалистов, у них есть чему научиться, потому что нынешние молодые люди выбирают эту профессию осознанно. Они, несомненно, с самого начала ориентированы на выстраивание отношений с бизнесом. Это то, в чем я уверена, так как я вижу это по собственному опыту.

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Универсальный бренд строить дорого и неэффективно. Все равно стать идеальным работодателем, у которого мечтают трудиться все жители страны или даже планеты, не получится. Важно, чтобы в вашей компании действительно хотели работать те сотрудники, которые вам нужны, и те кандидаты, которых вы ищете.

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