Авторы рассматривают психологическую основу успешных стратегий социального влияния, используя при этом только научные доказательства. Именно научные методы, позволяют, изменив немногое в нашем общении, получить поразительные результаты в области убеждения.

Прочитав эту книгу, вы сможете лучше понять процессы, лежащие в основе общения и взаимодействия. Вы увидите, как можно изменять поведение людей или их отношение к чему-либо, научитесь честно, этично и правильно выстраивать общение с противоположной стороной и партнерами.

Для всех, кому важно быть убедительным: на работе и дома, с близкими и незнакомыми людьми, при устном обращении и на письме.

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К сожалению, надо признать, на мой взгляд в книге много воды. Мне кажется автор буквально вымучивал из себя все 50 способов, тогда как всю мысль книги достаточно уловить из нескольких первых глав.

Возможно поэтому, даже через короткий промежуток времени я только и могу, что припомнить примеры с полотенцами в отелях и операторами магазина на диване. Но даже этих примеров достаточно что бы поменять многое в своем бизнесе.

главную мысль которую вынес я – люди не верят вашим рекламным заголовкам, но могут поверить другим людям, поэтому можно использовать метод социального доказательства в свою пользу. Например в одном из проектов мы начали выдавать индивидуальные коды не с номера 1 , а с номера 899 – таким образом первые зарегистрированные участники могли подумать, что до них уже зарегистрировалось более 900 человек, а значит предложение выгодное и надо спешить им воспользоваться.

Книга однозначно стоит своих денег!

Александр Борцов SMM-щик ))

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На мой взгляд, эта книга более динамична и понятна, чем «Психология влияния» Р.Чалдини, легче воспринимается. Некоторые примеры со стороны довольно забавны, но явно работают!

Поскольку в нашей повседневности психология давно вышла за рамки просто науки, книга будет весьма полезна всем, кто интересуется коммуникациями, как достойное продолжение книг Д.Карнеги.

","user_display_name":"Елена Бабенко","user_avatar_url":"/pub/avatar/100/00/00/15/01/18/02/15011802.jpg","user_is_verified":false,"user_role":null,"user_id":15011802,"is_comment_left_by_reviewed_person":null,"created_at":"2015-02-01T13:53:12","likes_rating":8,"likes_count":8,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":null,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":425768,"caption":null,"text":"

Некоторые методы из этой книги были мне известны, какими-то я пользовался раньше неосознанно и теперь получил их научное обоснование, а часть описанных методов оказались для меня новыми и их практическое применение доказало их полезность. Так, мне нужно было, чтобы клиенты произвели некоторые действия, необязательные для них, но крайне важные для меня. Отправляемые email-сообщения оставались без ответа. За счет изменения всего пары фраз в письме в соответствии с рекомендациями Чалдини, результат был достигнут.

","user_display_name":"Андрей Гомонов","user_avatar_url":"/pub/avatar/100/00/00/01/63/84/95/1638495.jpg","user_is_verified":false,"user_role":null,"user_id":1638495,"is_comment_left_by_reviewed_person":null,"created_at":"2013-12-24T16:48:38","likes_rating":8,"likes_count":9,"dislikes_count":1,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":null,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":393667,"caption":"Прекрасное дополнение к \"Психологии влияния\" Чалдини","text":"

Я считаю более корректным сравнивать эту книгу с «Психологией влияния» Чалдини. «Психология убеждения» написана менее академичным языком, в ней тоже есть много интересных примеров. Конечно, кто уже читал Чалдини, вряд ли откроет для себя кардинально новое. Зато «Психология убеждения» отлично подходит для «устаканивания» знаний, полученных ранее.

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Книгу прочитала с удовольствием, хотя многие способы знакомы, но некоторые в новинку, о некоторых особенностях восприятия знала, но не принимала во внимание, какие-то знала, но забывала учесть. Здесь всё собрано воедино, каждый метод обоснован научными исследованиями, изложено это всё лаконично, с примерами, но без воды. Думаю, книга очень полезна будет специалистам, кто по роду работы ориентирован на прямое или опосредованное взаимодействие с людьми. Книга точно соответствует своему названию, и её стоит прочитать, даже просто чтобы улучшить уровень личного общения.

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Когда люди не уверены в том, что делают, они склонны оглядываться по сторонам и выяснять, как поступают окружающие.

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Показывайте тем, кого вы хотите убедить, свои дипломы, сертификаты и награды. Вы честно заработали их, так пусть теперь они поработают на вас и помогут вам заслужить доверие аудитории.

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«Мы признаемся в своих маленьких недостатках только для того, чтобы убедить людей, что у нас нет больших».

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должны содержаться четкие описания конкретных и эффективных шагов, которые клиенты могут предпринять для уменьшения опасности. Просто насаждать панику среди клиентов, уповая, что для решения проблемы они прибегнут к вашему продукту или услуге, – значит вызвать противоположный эффект или бездействие.

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Одно из следствий этой психологической особенности – чем проще название или символ компании, тем более это ценно и тем выше должны быть цены на ее акции.

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