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кратко, по делу, основные пункты роста продаж, узнаваемости, работы с клиентами и для клиентов. как всегда – очень познавательно!

рекомендую

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рекламная книга о книгах Игоря Манна. Из этой книги, вы узнаете о тех книгах, которые уже вышли и тех которые скоро выйдут.

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Отличная книга. Я несколько недель думал над списком задач по развитию своего дела, благодаря этой книге получил подробный пошаговый план и рекомендации.

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содержательно, без воды, много саморекламы, но в целом, для людей в теме, есть что почерпнуть для себя. Самореклама работает, буду читать и другие книги.

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поверхностно, из области "и я за все хорошее, против всего плохого". Нет практики, одна теория и тавтология.......

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Средние или нормальные. Реакция клиентов: «Так себе. Устраивает» – ваша точка вызывает нейтральную реакцию, не вызывает восторга и восхищения, но и не раздражает. Плохие. Реакция клиентов: «Отстой. Ужас. Катастрофа» – ваша точка контакта не нравится, напрягает или раздражает ваших клиентов.

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Бихаг (BiHAG) – большая, амбициозная цель, которая зажигает сотрудников на подвиги, а клиентов склоняет к мысли быть с вами.

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Если объяснить позиционирование проще, это ответ на вопросы: «Почему клиенты должны покупать именно у вас, а не у ваших конкурентов?», «Чем вы лучше?» и – это самый главный вопрос – «Почему вы?». Если у вас нет ответа на этот вопрос или ваш ответ неубедителен, то: – клиенты у вас не покупают (откладывают и откладывают покупку, тянут и тянут с принятием решения…); – или отдают предпочтение вашим конкурентам (скажем жестче:

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ДИСКЛЕЙМЕР Каждый бизнес по-своему уникален. Каждому нужен свой набор действий. Моя задача – дать весь набор. Ваша – выбрать то, что нужно именно вам.

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«Инструменты маркетинга для отдела продаж

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