В своей консалтинговой практике я работаю со многими генеральными и коммерческими директорами, руководителями отделов продаж и менеджерами. Целый ряд успешных руководителей использует в своей работе ментальные карты, или интеллект-карты (mindmap), для решения повседневных бизнес-задач: прописывания скриптов продаж, инструкций для персонала, планирования продаж и производства, анализа конкурентов, создания чек-листов, регламентов проведения планерок и совещаний, SWOT-анализа, описания бизнес-процессов, организационных структур, функциональных моделей и прочее. Обо всех этих производственных механизмах рассказывается на страницах этой книги.

Здесь вы найдете практические примеры решения бизнес-задач при использовании интеллект-карт. Внедрив и разработав эти решения под свой бизнес, вы сможете подняться на более высокую ступень организации своей коммерческой деятельности, увеличить продажи, настроить работу с персоналом, оптимизировать и регламентировать бизнес-процессы.

Книга будет полезна как людям, давно и активно использующим в своей практике интеллект-карты, так и новичкам для выведения бизнеса на качественно новый уровень.

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В моей практике интеллект-карты – это тот самый инструмент, который позволяет быстро и качественно решать большие задачи. Когда сидишь и смотришь на какой-то процесс, то становится страшно: как? Но стоит его разложить в интеллект-карте, как сразу появляется понимание, что делать, кому делигировать, сколько надо времени. Взяла эту книгу, как дополнительное руководство к своим действиям, потому что есть интересные и полезные моменты на внедрение лично мне.

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После книг Тони Бьюзена ничего нового. Многие идеи (цвет, рисунки) основателя идеи практически проигнорированы. Просто черно-белые безликие блок-схемы.

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Покупая книгу, ожидаешь, как минимум, отсутствия ошибок и опечаток в тексте. А когда их обнаруживаешь, чувствуешь неуважение к себе, как к читателю, со стороны автора и издательства. Например:

Таким образом, вы опишИте сам проект в самых общих чертах

Таким простым образом, всего в четыре этапа действий вы пропишИте инструкции на необходимые должности.

Если ваш год состоит из 12 недель, то за один календарный год вы достигнИте того, что ранее планировали растянуть на 4 года.

По горизонтали вы прописываете месяца, на которые разработан стратегический план, по вертикалЕ – задачи, которые поставлены на данный период.

Выйдите из работы в бизнесе и займитесь работАй над бизнесом.

Ну а по содержанию – больше про бизнес-процессы, чем про применение в них интеллект-карт.

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Для тех, кто уже добрался и на начальном уровне ознакомился с интеллект-картами, данная книга станет иллюстрацией возможностей применения карт ума, а также некой краткой подсказкой их визуальной структуры. В целом, как краткий конспект, ну а творить, как говорится, вам придется самостоятельно и этого никто не отменял:)

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Книга очень кратко и ясно описывает основные моменты для бизнеса, тем самым помогая его лучше узнать со всех сторон. Тем не менее в этой книге есть и недостатки. Создаётся впечатление, что автор получает деньги за каждое упоминание программы для создания ментальных карт, это выглядит навязчиво. И качество картинок для мобильного устройства очень низкое, поэтому многие надписи практически не разобрать.

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Перед тем, как приступить к созданию инструкций, прочтите несколько правил: 1. Инструкция – это последовательные, ЭЛЕМЕНТАРНЫЕ действия для достижения некого результата. 2. Результат, к которому приводит ин

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провести планерку и совещание, провести мозговой штурм (Brainstorm) и решить задачу, произвести стратегическое планирование организации, планировать личное время и многое

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информации по новинкам по базе потенциальных клиентов 1. Еженедельная рассылка прайс-листов

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