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В книге много интересных авторских кейсов и полезных советов, при этом она написана очень простым и понятным языком, а для визуалов и любителей схем есть брендинг-комикс. Внимательно изучите предложенный подход и следуйте рекомендациям. Тогда, чем бы вы ни занимались, сможете быть уверены: очень скоро ваш бренд начнет приносить вам дополнительный доход, а «вмятина в истории» не заставит себя долго ждать.

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То, что так долго искала и наконец нашла! В книге все очень понятно и структурно. Есть четкий план действий. Я работаю дизайнером логомейкером, училась на факультете коммерции и маркетинга (высшее), затем курсы граф дизайнера «мастер логотипов» и «айдентика». Давно поняла, что хочу помогать малому бизнесу не только в визуальной части (разработка логотипа и фирменного стиля), но и помочь им создать свой бренд (90% не понимают, что это за зверь), чтобы они могли конкурировать с №1 в своей нише. Особенно с иностранными компаниями! Эта книга поможет мне идти к своим целям! Благодарю авторов!

","user_display_name":"Надежда Лифисе","user_avatar_url":"/pub/avatar/100/00/08/78/13/91/39/878139139.jpg","user_is_verified":false,"user_role":null,"user_id":878139139,"is_comment_left_by_reviewed_person":null,"created_at":"2023-09-29T00:00:34","likes_rating":13,"likes_count":14,"dislikes_count":1,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[{"id":20796409,"caption":null,"text":"

Надежда Лифисе, сочувствую той компании, где вы работаете маркетичкой.. если вас восхищает книга по маркетингу, где уровень: услуга - это , что не упадет на ногу.. а вообще, конечно все хвалеюные оды - это заказные комменты за 12 руб 48 копеек с биржи фриланса

","user_display_name":"1102664199","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":1102664199,"is_comment_left_by_reviewed_person":null,"created_at":"2024-03-16T18:49:40","likes_rating":0,"likes_count":2,"dislikes_count":2,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false},{"id":20796418,"caption":null,"text":"

Надежда Лифисе, "училась" маркетингу и поэтому ставит знак равно между дизайнерством.. вот поэтому потом работодатели и ищут маркетолога, который будет рисовать в фотошопе.. после таких горе двоечников в маркетинге

","user_display_name":"1102664199","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":1102664199,"is_comment_left_by_reviewed_person":null,"created_at":"2024-03-16T18:50:55","likes_rating":-1,"likes_count":1,"dislikes_count":2,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false},{"id":23238314,"caption":null,"text":"

1102664199 Я дизайнер- логомейкер) удачи!)

","user_display_name":"Надежда Лифисе","user_avatar_url":"/pub/avatar/100/00/08/78/13/91/39/878139139.jpg","user_is_verified":false,"user_role":null,"user_id":878139139,"is_comment_left_by_reviewed_person":null,"created_at":"2025-01-23T17:21:03","likes_rating":0,"likes_count":0,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false},{"id":23238350,"caption":null,"text":"

1102664199 Интересно, а вы знаеете что такое брендинг и бренбук? И что у брендбука есть графическая часть?

","user_display_name":"Надежда Лифисе","user_avatar_url":"/pub/avatar/100/00/08/78/13/91/39/878139139.jpg","user_is_verified":false,"user_role":null,"user_id":878139139,"is_comment_left_by_reviewed_person":null,"created_at":"2025-01-23T17:26:01","likes_rating":0,"likes_count":0,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false}],"is_user_profile_clickable":true,"source":"litres","replies_count":4},{"id":16612106,"caption":null,"text":"

Отличная структурированная книга по брендингу. Игорь Манн и партнёры постарались на славу и сделали крутое руководство, начиная от фундамента/платформы и заканчивая полным комплексом ощущений (5S). После прочтения книги можно/нужно составить план-график и приступить к действиям (самостоятельно, или с помощью специалистов). Уже в процессе чтения внедрил часть идей и получил результат.

","user_display_name":"dmitry@averin.one","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":1100266801,"is_comment_left_by_reviewed_person":null,"created_at":"2023-09-12T13:06:58","likes_rating":5,"likes_count":6,"dislikes_count":1,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":16527631,"caption":null,"text":"

Если экстраполировать мысли из книги на персональный брендинг - можно найти несколько пунктов, которые очень хорошо уложатся в канву отстройки имиджа с нуля. Хотелось бы чууть более демократичной цены - но с учетом редкости подобных книг, обошелся малой кровью)

","user_display_name":"teurg35","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":178351,"is_comment_left_by_reviewed_person":null,"created_at":"2023-08-28T15:29:09","likes_rating":3,"likes_count":4,"dislikes_count":1,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":21249733,"caption":null,"text":"

Лучшая книга по брендингу! Читается максимально легко и быстро. Все описано лаконично и по существу. Даже с минимальным уровнем знаний данной темы - все понятно. Спасибо!

","user_display_name":"nadezhda.vasileva27","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":939907055,"is_comment_left_by_reviewed_person":null,"created_at":"2024-06-02T13:13:06","likes_rating":2,"likes_count":2,"dislikes_count":0,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":5,"replies":[],"is_user_profile_clickable":true,"source":"litres","replies_count":0},{"id":16962867,"caption":null,"text":"

Скорее вредная, чем полезная книга. Много теории и воды. Это не создание бренда – а создание большого количества макулатуры- философии, миссии, манифесты – все то, что так любят разрабатывать и презентовать агентства за большие деньги. Ничего общего не имеет с созданием реально продающихся брендов.

Примеры притянутые за уши , далеко не все реально успешные на рынке, интерпретируются так, как надо автору, а не так как было на самом деле…

Неожиданно непрактично от этих авторов.

","user_display_name":"nikitinaovp","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":343736117,"is_comment_left_by_reviewed_person":null,"created_at":"2023-11-07T23:28:12","likes_rating":1,"likes_count":6,"dislikes_count":5,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false,"item_rating":3,"replies":[{"id":17561852,"caption":null,"text":"

nikitinaovp, вы штампуете этот отзыв везде и подряд по общей тематике книги. Увидела идентичные отзывы еще на двух книгах

","user_display_name":"Юлия Кузнецова","user_avatar_url":"/pub/avatar/100/00/02/87/85/27/37/287852737.jpg","user_is_verified":false,"user_role":null,"user_id":287852737,"is_comment_left_by_reviewed_person":null,"created_at":"2024-02-08T11:15:48","likes_rating":1,"likes_count":2,"dislikes_count":1,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false},{"id":20796422,"caption":null,"text":"

Юлия Кузнецова, а ты пишешь платные хвалебные отзывы за 48 копеек

","user_display_name":"1102664199","user_avatar_url":null,"user_is_verified":false,"user_role":null,"user_id":1102664199,"is_comment_left_by_reviewed_person":null,"created_at":"2024-03-16T18:52:08","likes_rating":0,"likes_count":1,"dislikes_count":1,"is_liked_by_current_user":false,"is_disliked_by_current_user":false,"is_removed_by_moderator":false,"black_listed_by_user":false},{"id":20797182,"caption":null,"text":"

1102664199, нет, ты ошибаешься. Я репетитор английского и мои уроки стоят 2500-3000 в час. Приходи учиться!

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