Меньше чем через десять лет наша планета изменится до не узнаваемости. Пенсионеры, накопившие солидный капитал, и средний класс из Индии и Китая будут определять развитие мирового потребительского рынка, в Африке произойдет промышленная революция, в списках богатейших людей женщины обойдут мужчин, на заводах роботов будет больше, чем рабочих, а главными проблемами человечества станут изменение климата и доступ к чистой воде. Профессор Школы бизнеса Уортона Мауро Гильен, признанный эксперт в области тенденций мирового рынка, считает, что единственный способ понять глобальные преобразования – это мыслить нестандартно. Вместо того, чтобы сосредотачиваться на одной тенденции, например на глобальном потеплении или усилении нелиберальных режимов, Гильен призывает учитывать динамическое взаимодействие ряда факторов, которые сойдутся в 2030 году. Эта книга – компас для тех, кто хочет подготовиться к эпохальным переменам и понять, как поступать и от чего воздерживаться в новых обстоятельствах.

В формате a4.pdf сохранен издательский макет книги.

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Автором проделан анализ глобальных изменений, основанный на латеральном мышлении. Интересная попытка сделать эдакий гид для компаний и организаций как изменятся различные рынки, потребители и общество в целом.

Легко читать, есть полезная и применимая на практике информация.

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Чётко, структурировано, без воды. Социолог опирается на авторитетные источники!! В принципе, его прогнозам веришь.. Как минимум каждый должен ознакомиться с тезисами о повсеместном снижении рождаемости. Станет понятно, что всему виной не «утрата традиционных ценностей»…

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Достойна прочтения. Особенно с точки зрения технологического развития интересно куда мы идём и что нам за это будет. Написано лёгким языком. Но без упрощений.

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Не знаю откуда у других читателей такой восторг, частные мысли преподавателя, возможно конечно понравится любителям экономических теорий, но по большому счету ни о каких предсказаниях или практических советах в книге речи не идет, больше описание происходящего. Перенаселение городов, ухудшение климатических условий, работизация всех сфер жизни, криптовалюты, блокчейн и пандемия: все тоже самое вы слышите каждое утро в новостях.

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Книга спорная, но интересная.

Прогнозы – само по себе неблагодарное занятие. И я ещё на середине книге не верила в оценку автора тех или иных тенденций развития рынка.

Но всё равно я под большим впечатлением именно из-за глобального охвата событий, стран и сфер экономики!

+ я не эксперт по Африке и Азии, было интересно узнать мнение о том как там изменится демография и другие показатели. В общем, советую

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Меллона. – Впрочем, это скорее джентрификация

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