Новая книга об HR-брендинге основана на проектах победителей и номинантов «Премии HR-бренд 2013». Помимо лучших практик от лучших работодателей России, а также результатов российских и международных исследований в книгу вошли уникальные материалы – интервью с наиболее профессиональными и эффективными HR-командами, подробно рассказывающими о собственных разработках, которые удостоились Премии, и роли HR в современном бизнесе.

Как определить свои целевые аудитории на рынке труда? Как мотивировать рядовых сотрудников на достижение амбициозных целей компании? Как удержать лучших специалистов? Каким образом средний бизнес может выиграть в конкурентной борьбе с крупными компаниями за перспективную молодежь?

Ответы на эти вопросы читатель найдет, ознакомившись с представленными здесь программами. Компании, реализовавшие их, уже получили впечатляющие результаты в снижении издержек и повышении эффективности работы. Своим опытом делятся Coca-Cola Hellenic, Mars, Nokian Tyres, «МегаФон», Независимая лаборатория ИНВИТРО, ОБИ, «Эльдорадо» и многие другие.

В электронную версию добавлены новейшие данные опросов среди компаний о размерах HR-бюджетов и использовании digital-инструментов, а также советы экспертов Консалтингового центра HeadHunter о специфике развития HR-бренда в условиях ограниченных бюджетов и острой конкуренции.

Издание будет полезно HR-специалистам, маркетологам и руководителям всех уровней.

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Для меня была совершенна бесполезна! Книга полная описанных проектов, при чем поверхностно. Не понимаю, для чего вообще?! Хотела изучить поколение Y, в итоге даже близки не было про поколение,его влияние и тд. Жаль потраченных денег

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Мне как Hr-ру приходится постоянно сталкиваться с вопросом развития Hr-бренда. Сейчас это один из самых мощных инструментов по привлечению. Данный материал основан на реальных проектах, которые доказали свою состоятельность и перспективность. Книга может быть интересна не только специалистам по персоналу, но и владельцам бизнеса, менеджерам любого уровня. Рассматривается исторический путь развития HR-брендинга, тенденции, исследования, ключевые инициативы, метрики, тенденции.

Самое интересное то, что здесь представлены «живые практики», причем детально разобраны основные «проблемные» места – рекрутинг и удержание персонала. Рынок сейчас в основных областях очень высококонкурентный поэтому рассмотренные зоны Hr-брендинга считаю сверхактульными и требующими пристального внимания моих коллег.

Книгу считаю полезной , включил в корпоративную базу знаний.

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Обо всем и ни о чем конкретно. Проекты в сфере HR описаны очень коротко. Все реализованы успешно. Прочитала половину дальше стало совсем скучно от повторения одного и того же.

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Рекомендовал прочесть эту книгу мой преподаватель. Мне как начинающему HR было полезно и интересно. Приведены реальные примеры, а не прост вода, рекомендую начинающим.

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Книга в целом понравилась, но можно было более глубже раскрыть тему. Про поколение Y написано, но сухо. Поэтому ставлю 4

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