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"Pete Illoway," the third man said in a melodious tone. "Pleased to meet you."

"I've heard of you," Joe said, seeing that his comment made Illoway smile with the glow of recognition. Illoway had sunburned, chiseled movie-star features and longish blond hair that curled over the collar of his Patagonia fishing shirt. He exuded health, contentment, and well-being, Joe thought. Illoway carried himself in a way that suggested he was used to being stared at and admired.

"So you know of the Good Meat Movement," Illoway said. "That's a good start."

"I know a little," Joe said, "not much."

"Have a seat, gentlemen," E

Shane Suhn dimmed the lights and handed the projector remote to E

The presentation took twenty minutes and was dazzling in its professionalism, Joe thought. The logo for Bear-grass Village, the stylized lettering set against stalks of tawny beargrass, appeared in the lower left corner of every slide and burned into his subconscious.

The concept was for 120 homes, each with ten to twenty private acres. The homes would be situated concentrically throughout the property, built with native materials within a restored landscape, much like the headquarters itself. There would be no telltale signs of construction, reseeding, commercial landscaping; it would look as if the homes emerged from the earth itself with no assistance from human beings. No home could be seen from another home. Beyond the private acres the land was common to all.

"The commons will be just as wild as it is now," E

That got Joe's attention.

"Don't worry," E

"This is where the stock is born, raised, and eventually slaughtered. Each resident will contract for a number of animals-pigs, chickens, goats, sheep, cattle-to be cared for by the staff. The stock animals will receive the best of care and will be rotated on our pastures. They'll be raised holis-tically, organically, with no growth hormones, chemicals, or processed feed. If the residents want to get involved, they can. I suspect most of them will want to be a part of that."

On cue, Pete Illoway stood up and E

"Time for lunch," Illoway said.

The lights came up and a double door opened behind the screen. Joe could see a white-clad waiter and waitress, both Hispanic, push serving carts through the gloom. A platter filled with sizzling meats and colorful vegetables was placed in front of him.

Joe said, "Wow."

"Make sure to sample everything," Illoway said, sitting down to his own platter and rattling his silverware.

Joe cut off slices of each kind of meat. The beef was tougher than he expected, but it exploded with flavor. The pork burst with sharp juices. The chicken tasted slightly wild, with a tang of pine nuts.

"What do you think?" Illoway asked, knowing the answer.

"Everything is fantastic," Joe said.

"Have you ever had beef or chicken that tasted like that?"

"Beef, yes," Joe said, explaining that his family purchased beef in quarters or halves direct from Bill Stafford's ranch outside Saddlestring when they could afford to do so. "Chicken, no."

Illoway nodded. "Not many people have the experience you have with beef, so they're blown away by this. And very few contemporary Americans know what a chicken can taste like that's been raised naturally, with a free-range lifestyle with no hormones or chemicals introduced."

"Here we go with the lecture," E

Illoway cut another piece of beef and stabbed it with his fork, then pointed the fork toward Joe. "Modern Americans have almost totally lost touch with the natural world," he said. "They don't know where their food comes from. They think their meat comes from a Styrofoam package wrapped with plastic or from the kitchen of a restaurant. This has been one of the most fundamental and harmful shifts that has ever taken place in our culture. The co

"Think about it, Joe," Illoway continued. "For centuries, human beings have interacted with their source of food. We herded animals, cared for them, bred them to be stronger and better suited for the world. Or we hunted them in their own environment, and therefore had to learn about them and appreciate them. In turn, we learned from our animals that there is a circle of life, interco

"Enlightened people are becoming aware of how unethical, how soulless, our farms and ranches have become-if you can even call them farms and ranches." Illoway paused dramatically. "They're really just meat factories, where animals are packed together, force-fed and filled with growth hormones, then killed without ever living a natural life. Chickens have their beaks snipped off so they can't hurt each other. Cattle are crammed into stalls and fattened. Modern hog farms are worse than any concentration camp ever even conceived by man." To illustrate his point, Illoway advanced through a series of grotesque black-and-white photos of hogs festering with sores, beakless chickens, rivers of black blood coursing through troughs at a cattle slaughterhouse. At last, Joe thought, the photos ran out and the screen was filled with pure blue.

Illoway jabbed the piece of meat into his mouth and reached into a folder in front of him, producing the World's First Sustainable Good Meat Communitybrochure Joe had seen earlier. He slid it across the table. Joe nearly missed it, thinking how odd it was that Illoway was capable of eating after showing those pictures.

"This explains the philosophy of Beargrass Village in detail," Illoway said. "I really urge you to read it. I've also got two books and a website."

Joe put the brochure in his file.

"The idea here," Illoway said, "is to create an environment where families can regain their co

Joe winced.

"I know it sounds crazy," E