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• The child attended Head Start.

• The child’s parents regularly take him to museums.

• The child is regularly spanked.

• The child frequently watches television.

• The child’s parents read to him nearly every day.

To overgeneralize a bit, the first list describes things that parents are; the second list describes things that parents do. Parents who are well educated, successful, and healthy tend to have children who test well in school; but it doesn’t seem to much matter whether a child is trotted off to museums or spanked or sent to Head Start or frequently read to or plopped in front of the television.

For parents—and parenting experts—who are obsessed with child-rearing technique, this may be sobering news. The reality is that technique looks to be highly overrated.

But this is not to say that parents don’t matter. Plainly they matter a great deal. Here is the conundrum: by the time most people pick up a parenting book, it is far too late. Most of the things that matter were decided long ago—who you are, whom you married, what kind of life you lead. If you are smart, hardworking, well educated, well paid, and married to someone equally fortunate, then your children are more likely to succeed. (Nor does it hurt, in all likelihood, to be honest, thoughtful, loving, and curious about the world.) But it isn’t so much a matter of what you do as a parent; it’s who you are. In this regard, an overbearing parent is a lot like a political candidate who believes that money wins elections, whereas in truth, all the money in the world can’t get a candidate elected if the voters don’t like him to start with.

In a paper titled “The Nature and Nurture of Economic Outcomes,” the economist Bruce Sacerdote addressed the nature-nurture debate by taking a long-term quantitative look at the effects of parenting. He used three adoption studies, two American and one British, each of them containing in-depth data about the adopted children, their adoptive parents, and their biological parents. Sacerdote found that parents who adopt children are typically smarter, better educated, and more highly paid than the baby’s biological parents. But the adoptive parents’ advantages had little bearing on the child’s school performances. As also seen in the ECLS data, adopted children test relatively poorly in school; any influence the adoptive parents might exert is seemingly outweighed by the force of genetics. But, Sacerdote found, the parents were not powerless forever. By the time the adopted children became adults, they had veered sharply from the destiny that IQ alone might have predicted. Compared to similar children who were not put up for adoption, the adoptees were far more likely to attend college, to have a well-paid job, and to wait until they were out of their teens before getting married. It was the influence of the adoptive parents, Sacerdote concluded, that made the difference.

Levitt thinks he is onto something with a new paper about black names. He wanted to know if someone with a distinctly black name suffers an economic penalty. His answer—contrary to other recent research—is no. But now he has a bigger question: Is black culture a cause of racial inequality or is it a consequence? For an economist, even for Levitt, this is new turf—“quantifying culture,” he calls it. As a task, he finds it thorny, messy, perhaps impossible, and deeply tantalizing.

—THE NEW YORK TIMES MAGAZINE, AUGUST 3, 2003

6. Perfect Parenting, Part II; or: Would a Roshanda by Any Other Name Smell as Sweet?

Obsessive or not, any parent wants to believe that she is making a big difference in the kind of person her child turns out to be. Otherwise, why bother?

The belief in parental power is manifest in the first official act a parent commits: giving the baby a name. As any modern parent knows, the baby-naming industry is booming, as evidenced by a proliferation of books, websites, and baby-name consultants. Many parents seem to believe that a child ca





This might explain why, in 1958, a New York City man named Robert Lane decided to call his baby son Wi

Three years later, the Lanes had another baby boy, their seventh and last child. For reasons that no one can quite pin down today, Robert decided to name this boy Loser. It doesn’t appear that Robert was unhappy about the new baby; he just seemed to get a kick out of the name’s bookend effect. First a Wi

Loser Lane did in fact succeed. He went to prep school on a scholarship, graduated from Lafayette College in Pe

And what of his brother with the can’t-miss name? The most noteworthy achievement of Wi

These days, Loser and Wi

Then there is the recent case of Temptress, a fifteen-year-old girl whose misdeeds landed her in Albany County Family Court in New York. The judge, W. De

“I sent her out of the courtroom so I could talk to her mother about why she named her daughter Temptress,” the judge later recalled. “She said she was watching The Cosby Show and liked the young actress. I told her the actress’s name was actually Tempestt Bled-soe. She said she found that out later, that they had misspelled the name. I asked her if she knew what ‘temptress’ meant, and she said she also found that out at some later point. Her daughter was charged with ungovernable behavior, which included bringing men into the home while the mother was at work. I asked the mother if she had ever thought the daughter was living out her name. Most all of this went completely over her head.”

Was Temptress actually “living out her name,” as Judge Duggan saw it? Or would she have wound up in trouble even if her mother had called her Chastity?

It isn’t much of a stretch to assume that Temptress didn’t have ideal parents. Not only was her mother willing to name her Temptress in the first place, but she wasn’t smart enough to know what that word even meant. Nor is it so surprising, on some level, that a boy named Amcher would end up in family court. People who can’t be bothered to come up with a name for their child aren’t likely to be the best parents either.

So does the name you give your child affect his life? Or is it your life reflected in his name? In either case, what kind of signal does a child’s name send to the world—and most important, does it really matter?