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Read, check for accuracy, verify, share your knowledge with others, work to be the leader. About ten years ago, in the market of nail service, a new product appeared – gel nail polish. Masters-manicurists took it rather reluctantly, as they had to learn a lot. Six months later, in one of the popular newspapers, I came across an article that the procedure of painting gel nail polish or rather the use of lamps designed for drying polish, causes skin cancer. A woman is an amazing creature, who has her own logic, she will be petrified of some kind of beauty procedures, but she will still have them, since the wish to be beautiful is stronger than the fear. Recall the old days when women whitened their faces with powder with lead, poisoned themselves, but continued to do so. I realized that nothing will stop clients in their desire to look well, but they will start asking questions, so I went to Google for answers. I read everything – researches, scientific works, medical indications, I looked at the statistics of diseases available for the last twenty years that nail lamps have been available on the market, I read the characteristics of ultraviolet lamps. Fu
* When gel nail polish appeared on the market it hit the finances of the masters, because the materials were expensive, the training also required money, and not everyone wanted to change, so an allegation that this procedure spoils the nails occurred without any basis. And again I spent a couple of sleepless nights with my friend Google. Having compiled a sufficient amount of information I went on to compare my work with that of other masters’, called some of them, questioned them, argued with them. The result – gel nail polish or the procedure itself does not spoil the nails but on the contrary, it protects them. Nails are spoilt by irresponsible manicurists who are too lazy to learn and do not love their job. Who, instead of admitting a mistake, correcting it, just disclaim responsibility and misinform the client. At the same time, they lose client confidence. All they had to do was to read, find out and learn.
One should also mention that it is a common situation that i
A couple of examples:
* Every season, fashion magazines publish articles and trends of new shades of nail polish for the next season. Although it must be noted that trendy colours do not always suit a particular client and her image. One crucial example: just imagine it is winter; it is windy and chilly the client's hands turned slightly blue or there are some people who have natural bluish skin tone. The trendy colours, the novelty of the season – faded brilliantly blue, or grey with a tint of lilac, or cold silver. As soon as you use these shades for the nails of the client, her hands would look like the hands of a drowned man. Trendy colours are not the ones that someone wrote about and named, but those that suit your client. I would also advise you to learn the colour scheme.
* Another thing, different women's magazines like to publish articles for example – “Home pedicure”, people love free stuff, but as we know, free cheese is only in a mousetrap and only for the second mouse. A client reads an article then follows their advice, and you will be the one who has to solve these mistakes.
Now look at the situation. The article my have unconfirmed facts and consist of the imagination of a journalist, who was tight on time and simply did not re-check the information. It was read by about a thousand people. Out of these people who troubled to read the article, only twenty have come to you the rest went to other masters, and we ca
So keep your finger on the pulse, independently follow the trends from professionals, compare the facts, analyse, befriend the doctors, other professionals in your business, learn to think with your own head, and you will become an unsurpassed master – the master, who will be talked about with reverence and advised to all friends to visit.
What if you suddenly do not know the answer? Admit it honestly: “I do not know the answer, but by the next time you come – I will have it.” It is crucial to keep your word, but most importantly, once again – do not misinform. Some masters, again because of fear of losing a client, begin to say any nonsense, because they don’t want to seem ignorant. Practice shows that such masters still soon lose their clients. Do not think that clients are stupid as they feel, see and hear. Be honest, it always attracts. “And may the force be with you” from the Star Wars.
Fears of masters
What are masters afraid of? The main fears that hinder work are the loss of a client and consequently cash income, and of course competition. These fears cause, quarrels, intrigues, they make masters to make mistakes.
How to get rid of these fears? First of all – don't count your chickens before they're hatched, so we remember – a client chooses her master herself. Secondly, there will be enough clients for everyone.
At the begi
Share your knowledge with other masters. It often happens that the masters, knowing some secrets of the work and craft, don’t give them away, because of the fear of competition. There are only about twenty percent of clients who absolutely don’t give a damn which master will serve them. The rest, as I have pointed out, choose their masters. So, is it worth being worried because of these twenty percent? To quarrel, to be offended, to sort things out? Release this fear. Feel free to share information, tell, support and grow wings for each other and then you will have colleagues, not competitors.