Relationship Marketing Payne Adrian (EN) 0 53 0 0 Полный текст — 0 стр., 24.03.2016 Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketi...
Customer Relationship Management Payne Adrian (EN) 0 136 0 0 Полный текст — 0 стр., 23.03.2016 Customer Relationship Management presents a ground-breaking strategic framework for successful CRM p...
Handbook of CRM Payne Adrian (EN) 0 149 0 0 Полный текст — 0 стр., 23.03.2016 Customer Relationship Management is a holistic strategic approach to managing customer relationships...